ASID Ohio North Strategic Plan 2013-2014
THE ASID WHY STATEMENT
ASID ADVANCES THE PROFESSION AND COMMUNICATES THE IMPACT OF INTERIOR DESIGN TO ENHANCE THE HUMAN EXPERIENCE.
CORE VALUES AND STRATEGIC GUIDEPOSTS
ASID leads collaboration with those working to promote the value of interior design.
ASID prepares its members to excel in a dynamic and evolving profession competing in a global marketplace.
ASID leads the profession through the generation, collection and dissemination of applied knowledge.
GOAL 1: BE THE CORE OF THE DESIGN NETWORK
Demonstrate the value of the ASID network to all stakeholders that results in recognition as the industry leader.
Objective #1 Promote and expand collaborative opportunities
Objective #2 Create meaningful opportunities to connect stakeholders.
Objective #3 Develop a collaborative network that collects and shares information.
GOAL 2: EXPAND KNOWLEDGE
Create, collect and distribute information whose value establishes ASID as the foremost resource for interior design knowledge.
Objective #1 Broaden the technological base and expertise of the organization and its designer members.
Objective #2 Establish and commit to a long-term research agenda.
Objective #3 Disseminate and share applied research and design solutions through a comprehensive educational agenda.
GOAL 3: DEVELOP THE PRACTICE
Define and Deliver resources that help members expand their practice creating value that results in membership growth and retention.
Objective #1 Execute a marketing, communications and advocacy plan that promotes the value of interior design and expands opportunities to practice.
Objective #2 Deliver a business development curriculum that creates member and brand value.
Objective #3 Maximize the perceived value of ASID services to all members and leverage the effectiveness of member-to-member recruitment.
GOAL 4: CREATE A PERFORMANCE-ORIENTED ORGANIZATIONAL CULTURE
Design and implement a leadership culture that increases organizational performance and results in the optimization of human resources.
Objective #1 Develop and assess the effectiveness of the organization and individuals. Create a transparent management system.
Objective #2 Secure long-term organizational viability.